Trade Marketing Director
Location Mexico CityFULL_TIME
Consultant Adriana Pineda
Date posted 5 de noviembre de 20192019-11-05 2020-01-04 retail Mexico City Mexico City MX MXN 2640000 3000000 3000000 YEAR Robert Walters https://www.robertwalters.mx https://www.robertwalters.mx/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png
As trade marketing director you will work with multi disciplinary teams within the organization with the marketing strategy, including message development, marketing materials, and brand awareness for each client: wholesalers, retailers, and distributors. In addition, you have to market products to wholesalers and retailers. You will be n charge of developing strategies to generate interest in these products, creating demand for the products at wholesalers and retail organizations.
You must focus on developing and overseeing all aspects of the organization´s marketing activities.
- designing unique plans for individual products
- overseeing and analyzing new product launches.
- Must give advise on appropriate promotional procedures established from customer data analysis and current trends.
- You must oversee a team of personnel that assists you in implementing marketing strategies.
- Advise retail store locations on methods for in-store solutions and consistently monitor if these methods are effective.
Excellent verbal and written communication.
12-15 years of proven experience in sales/ marketing/ customer marketing
Data driven, analytical